Iver regret

We did a photo shoot for Bushmills. To be clear: They gave us a bunch of money and we were able to finish [my recording studio] without borrowing. It was great for us, and everybody that worked at the company was great, and I love Bushmills and wanted to do the deal because my dad loved Bushmills — we bond over Irish whiskey. But the problem is that it isn’t just Bushmills. It’s run by a corporation, and you kind of forget that they’re not interested in you or really what you’re doing. They’re interested in your popularity and your reach, and it felt really sickening after a while. Not badmouthing Bushmills the company, but I regret it.

Bon Iver’s Justin Vernon, discussing his new album, Diageo Can Suck A Dick.

*Working title. Possibly.

Author: Bill Linnane

Freelance writer - or 'word whore' - with the Irish Independent, Irish Examiner, Irish Tatler Man, Evening Echo, and Distilled. Proud owner of the award-defying TripleDistilled.Blog, Ireland's Least Successful Blog™.

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