Triple Distilled Communications
A blog about whiskey and other matters of interest
Tag: Irish whiskey
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I often wonder why James Doherty did it. Why he decided to leave a good career in an international drinks giant to build a distillery in a remote part of Ireland. Sure, Irish whiskey was booming, but there were easier ways to make a buck off it – start a brand, flip it to a…
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In May this year, Teeling Distillery in Dublin announced that it had hit a remarkable milestone – in the ten years since they had opened, they welcomed a total of one million visitors. Located in the Liberties area of Dublin city, the distillery had been smart about their tourism offering; the distillery had an exhibition…
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I got the Irish whiskey industry to get pot still going, because that was dead. It’s the old campaigning journalist in me – if you believe in something, you go out and fight your campaign. On September 20, 2020, the drinks writer Becky Paskin started a lengthy thread drawing attention to some of the language…
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The Irish have a long history of emigration. It pre-dates the Famine years of the 1840s, but that confluence of a failure of the potato – the staple crop for much of the impoverished population – and the subsequent failure of the ruling British government to properly react to the crisis pushed millions into flight.…
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John’s Lane Distillery is dead and gone. It’s a college of art and design now. There’s a temptation when writing about the Powers brand to discuss their former headquarters in some capacity, but it’s really irrelevant. Powers whiskey is made in Midleton, and has been for decades. Where in Midleton? Somewhere in the distillery. Is…
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Everything is relative. When Jameson Black Barrel first launched as Jameson Select Reserve in the South African market, it featured the words ‘small batch’ on the label. Eyebrows shifted skyward amongst the whiskey commentariat, especially when they learned that it was grain spirit the term referred to, something Midleton produces oceans of. But relative to…
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Jennifer Nickerson wanted to be a vet. The Aberdeenshire native was studying in Edinburgh when she came to the conclusion that she didn’t particularly want to spend the rest of her working life outside in the wet and cold, so she switched to accountancy – a drier career, in every sense. While she was in…
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It feels like there are a lot of whiskey distilleries after opening in the last few years, but there are several more waiting in the wings. Some are in various stages of planning, some are built, some have yet to be comissioned. I went through the planning sites and tried to pull together all those…
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Few aspects of the whiskey industry make our eyes roll like marketing. A side effect of being exposed to far too many breathless press releases filled with bunkum, it has come to be seen as part of the whiskey business rather than whisky industry; it’s about hustle, not grind – sales, not substance. Among the…
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In Cork Airport’s duty free there is a large screen showing adverts for Midleton distillery’s single pot still collection. The smooth-talking gent hosting the videos lavishes the Cork whiskeys with praise, and assures us that Midleton’s single pot still collection is the ultimate expression of the art. In the decade since those videos were created,…