I took a little money off the table when Beam bought Cooley and I left Cooley four months after the deal, thankfully with no non-compete clause. Myself and my brother Stephen actually own some really old casks of whiskey that we took with us. Then, in 2012 and 2013, a big chunk of inventory became […]

The Heretic

Mark Reynier believes the Vikings invented whisky. The nomadic distiller claims that, contrary to the common belief that it was Irish monks who discovered it, it was the Vikings who first started to distill barley to make the water of life. Why would monks make such strong spirit, Reynier counters to anyone who objects to […]

Coull runnings

Kerry is Ireland at cask strength. As a Cork man, it pains me greatly to say anything nice about our neighbours to the west, but The Kingdom is a place of raw and startling beauty. Obviously there is a danger here of over-romanticising it, engaging in some noble savage mythos with proto-fascist symbolism of pure […]

Blue blood and brown spirit at Powerscourt Distillery

There are three key strands to any whiskey marketing campaign. First, there is place; your water is the cleanest, your loch is the coldest, your warehouses are kissed by the sea, your home is where the hearts are. Then there are the people; tales of founders, their ancestors, coopers, barrelmen, distillers, gaugers, bootleggers. Finally, there […]

Indo col 105

I sometimes joke that if our house went on fire, the first thing I would save is the computer. I usually qualify this by explaining that obviously, I would drag people out first, but of the personal belongings, the computer would be the only one worth running back into a burning building for. This isn’t […]