Can terroir exist in whisky? I like to think it can, but that’s because I choose to. Like Fox Mulder, I want to believe. The idea makes sense to me; but then, I have zero understanding of science, zero understanding of the destructive forces of distillation. So maybe I should take a backseat and shut […]
Category: Whiskey
Articles written about and on whiskey.
The Heretic
Mark Reynier believes the Vikings invented whisky. The nomadic distiller claims that, contrary to the common belief that it was Irish monks who discovered it, it was the Vikings who first started to distill barley to make the water of life. Why would monks make such strong spirit, Reynier counters to anyone who objects to […]
The Corrections
There is something oddly Catholic about Non Disclosure Agreements, with their omuerta approach to supply – ‘you can have this, but you can never tell who gave it to you’. These common, legally binding documents meant that for many modern non-distilling Irish whiskey brands, a crucial element of a spirit’s identity was immediately out of […]
Coull runnings
Kerry is Ireland at cask strength. As a Cork man, it pains me greatly to say anything nice about our neighbours to the west, but The Kingdom is a place of raw and startling beauty. Obviously there is a danger here of over-romanticising it, engaging in some noble savage mythos with proto-fascist symbolism of pure […]
Power & Glory
There are three key strands to any whiskey marketing campaign. First, there is place; your water is the cleanest, your loch is the coldest, your warehouses are kissed by the sea, your home is where the hearts are. Then there are the people; tales of founders, their ancestors, coopers, barrelmen, distillers, gaugers, bootleggers. Finally, there […]
Here be dragons
Grace O’Malley lived – this much we know. The full facts of her story exist in the space between history and folklore, the former telling us that she was a ruthless warrior, a veritable Daenerys Targaryen, but with boats instead of dragons. The latter tells us that she was a pirate queen, oft portrayed in […]
Indo col 105
I sometimes joke that if our house went on fire, the first thing I would save is the computer. I usually qualify this by explaining that obviously, I would drag people out first, but of the personal belongings, the computer would be the only one worth running back into a burning building for. This isn’t […]
The monster mash
What is single pot still whiskey? Is it the past, is it the future? Is it a uniquely Irish style of whiskey, an Irish Irish whiskey, a category within the category? Is it our secret weapon, or is it a marketing trick? Is it a common style, found around the world, a simple mixed mash […]
Pearse Lyons
After the passing of Dr Pearse Lyons of Alltech a year ago, I wrote this tribute piece for FFT.ie: Dr Thomas Pearse Lyons was a man who looked beyond the surface. Many business empires are built on marketing and spin, but Dr Lyons, a consummate scientist, spent his career looking deeper into animal nutrition, brewing […]
Alternative Ulster
I can still remember the first time I read Vice. It was a 2009 Babes of the BNP piece that summed up their ethos – sleazy, funny, and cruel. From the get-go I loved their skate-punk nihilism and cartoonish approach to journalism – a mix that that saw them become the go-to resource for disenfranchised […]
Key whiskey trends for 2019 or possibly never
It’s that time of year when we look at trends for 2019. Actually, that time of year was about two months ago, in a different year, but I was busy then, so it has taken until now to get this done. Predicting drinks trends is a risky business – do you play it safe by […]
Death and empire
I hadn’t been in Powerscourt House & Gardens since I was a child. My memories of it are vague – rolling down the grassy hills with my sister, getting lost in the Japanese gardens, and being scared by the statues of gods and monsters. Walking through the house and back out onto that incredible garden, […]
Some pics I took at a Cork Whiskey Society tasting this time last year. If you’re looking for a festive gift for someone, membership of the CWS is great value – thanks to the hard work of their committee, you get to taste unicorn whiskeys on a monthly basis. Join here.
Start to Finnish
A curious thing about the passage of time is how it is slower in our minds than it is in reality. Looking forward to anything feels like forever, while looking back it all seems like yesterday. In 2014 I was stumbling into an obsession with whiskey when I came across an Irish name in a […]
The Accidental Careerist
I was in a taxi on my way to the TV3 studios. It was 5am on a cold November morning in 2014, and I was about to appear on the channel’s breakfast TV show, Ireland AM. The driver and I were laughing about the fact that I was about to go on live television to […]
The Science Of Faith
“Nobody knows anything about us,” John O’Connell says of West Cork Distillers, the firm he co-founded and has poured 17 years of his life into. It seems incongruous – at a time when Irish whiskey is booming, one of the most grassroots, ground-up operations in the country is also one of its least well-known. This […]