Few aspects of the whiskey industry make our eyes roll like marketing. A side effect of being exposed to far too many breathless press releases filled with bunkum, it has come to be seen as part of the whiskey business rather than whisky industry; it’s about hustle, not grind – sales, not substance. Among the […]
Tag: west cork distillers
Black is the colour
Sam Black says his firm’s logo has no real meaning. “It’s what the designer gave us,” he says bluntly when asked about the origins of the silhouette of a crow in flight. When pressed he admits that the image does conveniently tie his story together; he is the Black, while his wife’s maiden name was […]
The Equaliser
It’s Good Friday, and West Cork Distillers is going through an audit for its organic certification. John O’Connell is practically running he is walking so fast. All is going well with the audit; O’Connell seems pleased. Despite breaking the land speed record as he moves from room to room, he still finds the time to […]
A toast to 2018
It was another boom year for Irish whiskey – Blackwater and Powerscourt both came to life, Nephin are gearing up to build, and Bono and Paddy McKillen bought into a proposed distillery for Monasterevin. It is an exciting time, and a sure sign that Irish whiskey was accelerating was the appearance of our first celebrity […]
The Science Of Faith
“Nobody knows anything about us,” John O’Connell says of West Cork Distillers, the firm he co-founded and has poured 17 years of his life into. It seems incongruous – at a time when Irish whiskey is booming, one of the most grassroots, ground-up operations in the country is also one of its least well-known. This […]
Under the #influence
Despite being a terrible writer and Ireland’s worst blogger, I recently managed to get invited to a couple of events. This means I now belong to that vanguard of heroes, The #Influencers. These digital Veruca Salts have redefined what it means to be a spoiled nobody, and I am delighted to finally be able to […]
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