Many years ago, someone in the whiskey business told me that Green Spot sold well with women. I brought it up with one of the production team in Midleton, and they explained that this was a result of the flavour profile. Then I brought it up with one of their marketing team, and their explanation […]
Tag: powerscourt distillery
Blue blood and brown spirit at Powerscourt Distillery
There are three key strands to any whiskey marketing campaign. First, there is place; your water is the cleanest, your loch is the coldest, your warehouses are kissed by the sea, your home is where the hearts are. Then there are the people; tales of founders, their ancestors, coopers, barrelmen, distillers, gaugers, bootleggers. Finally, there […]
Death and empire
I hadn’t been in Powerscourt House & Gardens since I was a child. My memories of it are vague – rolling down the grassy hills with my sister, getting lost in the Japanese gardens, and being scared by the statues of gods and monsters. Walking through the house and back out onto that incredible garden, […]
Triple Distilled Communications 