Few aspects of the whiskey industry make our eyes roll like marketing. A side effect of being exposed to far too many breathless press releases filled with bunkum, it has come to be seen as part of the whiskey business rather than whisky industry; it’s about hustle, not grind – sales, not substance. Among the […]
Tag: marketing
The Watchers
In the original ending of The Emperor’s New Clothes, there was no child. Hans Christian Andersen had written the story as an adaptation of an earlier folk tale, where devious tailors play on the insecurities of a vain emperor, telling him that they have made him an outfit that is visible only to those of […]
Triple Distilled Communications 