There is a great profile of Mark Reynier in The New Yorker that I would urge you to read, but his entrance into the Irish market means simply that this is where it’s at right now. He has no plans for white spirits like gin or vodka (usually used as a revenue generator while stocks mature), which suggests he simply doesn’t need to. He has capital, vision, and he means business. Already he has taken a few potshots at the big distilleries here, and is talking about changing the way whiskey is made (within the strict legal definition, of course). Basically, of all the companies racing to get established in the Irish scene, his is the one to watch. When you see what he did with Bruichladdich, you can’t help but be excited. Unless you’re not into whiskey, in which case sorry.