A Visit To Quest – A Hair, Beer & Whisky Saloon in Reykjavik.
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Recently Heaven Hill released a new Lace Peachberry Whiskey targeting women with a “one-of-a-kind whiskey with a vibrant attitude and feminine touch with the juxtaposition of a darker side.” Besides the fact it looks as edgy as the Hot Topic stuff you bought in the 6th grade, buried in the press release is an interesting fact: “And women are playing an increasingly important role in the whiskey category with about 40% of flavored whiskey consumed by females.”
So that means 60% of flavored whiskey is consumed by men, according to these figures. Doesn’t that mean whiskey companies trying to market their swill to women are barking up the wrong tree? Maybe they should have released a whiskey based on masculine stereotypes instead like “Ron Swanson’s Leather Motorcycle Bacon Whiskey.” Yeah, motorcycle isn’t a flavor, but neither is lace and we could make something up if you armed us with some industrially-produced smoke flavor.
Stop Punishing Women By Associating Them With Flavored Whiskey – Chicagoist
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Moving with the times
Exclamation marks! A sure sign an idiot is at the helm!!!! They got hammered over this, so naturally they ‘fixed’ it:
See? It’s a nice thing, like when builders whistle and roar obscenities at a woman and reduce a human being to an object which exists solely for their visual pleasure! You know, a compliment!!!!!
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I’ve tweaked down the protein content to 14pc, but I’m not planning to go down the same route as the Japanese families that feed their Wagyu cattle chocolate and beer and anything really, regardless of cost.
West Cork farmer Jonathon Readman, who has two Wagyu bulls on his farm. The breed are famed for their marbled meat. Wagyu bulls have been selling in England over the last year for as much as £10,000.
Triple Distilled Communications 