PR eschewing

Few people have any real idea what public relations actually entails. I certainly didn’t until I managed to blag my way into a summer internship in a high-profile firm in 2001. It was a great experience – it was a well-established Dublin-based company that mostly dealt with luxury brands and business-to-consumer stuff. It was also […]

I tricked my wife into going to the Ballymaloe Craft Fair on the pretence that I wanted us to ‘do things as a family’ so that I could spend 30 minutes talking to Kieran from Blackwater Distillery whilst drinking gin and vodka. A great day, as is virtually everything in Ballymaloe. Place be magic, yo.