NO FEE 11 Support Your Loca

NO REPRO FEE 28/4/2014 Support Your Local… Campaign Launch. The drinks industry today launched a major national campaign entitled ‘Support Your Local…’. The campaign is designed to highlight the significant financial and social contribution made by the Irish drinks industry, including employing 92,000 people in every corner of Ireland, buying eur1.1 billion worth of Irish inputs, and offering a unique hospitality experience, renowned internationally, in the pubs of Ireland. Pictured at the launch today at Buswells Hotel are, from left, Anna Malmhake, Kathy D’Arcy, Director of ASFI, Evelyn Jones, Chair of National Off-Licence Association, Marie Byrne, Dublin Whiskey Company, Noreen O’Sullivan, VFI, and Maggie Timoney, MD of Heineken. A new report by Tony Foley from the DCU Business School:’ Drinks Related Employment in Dail Constituencies’ was presented, and details of a series of regional ‘Support Your Local…’ events were announced. An industry-wide pledge clarifying the members’ position on the necessary steps that must be taken in order to address alcohol misuse was issued at the event. It stated that the signatories have sought to work with government in order to play an appropriate role in addressing issues pertaining to the misuse of alcohol in this country, and called on government to address alcohol misuse by addressing the sale of cheap alcohol, introducing a statutory ban on price-based advertising and introducing statutory codes to regulate the merchandising of alcohol. The ‘Support Your Local…’ campaign is supported and funded by the Drinks Industry Group of Ireland. All members of that group – including suppliers, pubs, restaurants, hotels and independent off-licences are enthusiastically asking people to recognise the massive contribution that the industry makes to local communities all over Ireland, and are calling on everyone to ‘Support Your Local…’. Photo: Mark Stedman/Photocall Ireland

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