I hate LinkedIn. Perhaps it’s because I have no career to speak of and thus nothing to post on there, but I also think it is a clunky fucking mess. So that was the jumping off point for my column in last week’s Indo. Enjoy!
In terms of the various selves that we project online – stylista on Insta, thoughtful commentator on Twitter, twitchy comedian on Snapchat – it is on LinkedIn that we are farthest from our own reality. In its clunky interface we paint a portrait of our many academic and professional achievements like a digital Ozymandias, demanding all look on our mighty works and despair at how diligent, agile, and Lean we are.
But we cannot shift the bang of want, as LinkedIn transforms us into Jack Lemmon’s doomed salesman from Glengarry Glen Ross, begging everyone we know for the good leads. And then there are the helpful LinkedIn updates, which, like a disappointed mother, email you to tell you how well everyone else is doing and asking if you would like to congratulate them on being superior to you in every way.
The good news is that LinkedIn is about to get even more depressing. From June 6, LinkedIn will feature a ‘members in your area’ feature that tells you when your contacts are nearby, so you can run far, far away from them in case they challenge you over your wild claims about management experience or ask you to explain what Six Sigma actually is. Of course it will be a great tool for those attending a conference who want to play a version of Pokemon Go, only instead of chasing a rare MewTwo, you will be hunting down that recruitment guy who told you your CV was amazing and then tried to traffick you into a zero hour contract in a call centre.
To another online world filled with grandiose, non-existent monuments – Minecraft. The sandbox game came under fire recently as it included a mechanic in the game whereby you could breed parrots if you fed them chocolate chip cookies. Like almost everything else that happens in the world today, this caused much gnashing of teeth by concerned keyboard warriors, who pointed out that feeding real-life chocolate to real-life parrots causes them not to breed, but to die. Obviously, if your child is smart enough to figure out the mechanics of virtual parrot breeding in Minecraft, they are probably smart enough to understand that it is not representative of real life, and that parrots, in their natural habitat, do not eat chocolate chip cookies.
Explaining the cookie conundrum, one of the game developers said that they were terribly sorry, and that the cookie idea came from the song Polly by Nirvana – a song which A) has zero mention of cookies, instead using the obvious line of ‘Polly wants a cracker’, and B) was actually written about the abduction and rape of a 14 year old in 1987. So whoever gave that explanation can remove ‘public relations’ from his LinkedIn skill cloud.
Whatever dangers Minecraft may pose to our kids, it is nothing in comparison to the biggest threat to civilisation as we know it – fidget spinners. These small spinning toys are banned from most school playgrounds, with notes being sent home to parents warning them of confiscation if they are seen on school property. Thanks god our schools are keeping our kids safe from harm, and are directing them towards more delicate pastimes, such as hurling, once astutely described as ‘a cross between hockey and murder’.
I can’t help but wonder if prohibition is the way to deal with the fidget spinner craze, since kids are clearly already hooked. Driving the trade underground will only empower the dealers who control the supply. Before you know it, schools all over Ireland will be like an episode of Narcos enacted by six year olds, with all out war in playgrounds – purple nurples, Chinese burns, dead legs; you name it, these cartels will sink as low as they can to ensure they stay in control.
Soon the child you love will become as a stranger to you, arriving home at 4am in a chaffeur driven limo, dizzy from all the fidget spinning, stumbling into their cot through boxes of fidget spinners stacked high like Jenga. Before you know it you have lost them to the spinning scene, and shortly thereafter society will fall completely asunder. Or we will just move on to the next moral panic.
Something actually worth panicking about is the news that the vault containing the key to human survival in post apocalyptic hellscape might be leaking. The Svalbard vault, buried deep in a hillside in Norway’s frozen north, apparently had a sudden gush of water through its doors, as the permafrost around it melted. The vault contains samples of close to a million plants, so that we can replant the earth once we are finished waterboarding it.
Of course, there is a sweet irony to the fact that the so called Doomsday Vault has been damaged by the very thing that that will probably doom us all – global warming. Perhaps we can chuckle about that in a few decades as we sit atop a mountain surrounded by water, while we burn copies of JG Ballard’s Drowned World to keep warm, and hunt iguanas using fidget spinners, like we used to hunt business connections on LinkedIn.