The Fountainhead

I’m not sure that many people in Midleton are aware that one of the world’s most significant distilleries lies just outside the town. It sits there on the skyline, silently creating and maintaining the bulk of the world supply of Irish whiskey. Of course, the local lack of understanding isn’t helped by the fact that […]

Tiny acorns

The whiskey writer Fionnán O’Connor has a term he uses to describe the world of whiskey marketing – the ‘theatre of heritage’. It encapsulates the tragic machinations of marketing firms as they struggle to place their brand origins within ‘ye olde days of yore’, or pin Brand X to an ancient narrative or the name of someone […]