Distinguished Hindu statesman Rajan Zed, in a statement in Nevada (USA) today, said that amrut (amrta) emerged from Churning of the Ocean (samudra-manthana), which was highly important part of Hindu faith; and linking whisky to it was trivialization of the oldest and third largest religion of the worldwith a rich philosophical thought.

Zed, who is President of Universal Society of Hinduism, pointed out that amrut, which also found mention in oldest existing scripture of the mankind Rig-Veda, was the name given to the nectar of immortality, which bestowed deathlessness. Selling whisky named as Amrut was highly misleading and it hurt the feelings of the devotees. Moreover, amrut (amrit) is also blessed water in Sikhism and some denominations of Buddhism.

Symbols and concepts of any faith, larger or smaller, should not be mishandled, Rajan Zed noted.

I hope he never visits the gift shops in Lourdes.

Hindu community upset at whisky named after sacred nectar