We have very bright and bushy-tailed marketing people, I have to say. Certainly in Japan they have captured the market that ‘drinking Irish whiskey is cool’, whereas even Scotch is something got to do with past generations.

Richard Bruton TD instantly making whiskey uncool at the announcement of a massive expansion of Irish Distillers’ bottling operation in Clondalkin. The development will create 30 new jobs, so that’s 30 more things for me to apply for and not get. Yay.

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