We have always loved cereal and the light bulb moment came when we were out in Shoreditch one afternoon and wanted to go out for something to eat. We said ‘wouldn’t it be good if there was somewhere we could just sit down and have a bowl of cereal?’ And so the idea was born.

Belfast entrepreneur Gary Keery, who along with his twin brother have opened a café that only sells breakfast cereals – called Cereal Killer – in London. 

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