Coca-Cola says ‘on yer bike’ to sexist photoshoots

See kids: Wearing a helmet is totes uncool.

Roz satisfies the pedalophiles for this: 

Coca-Cola Zero dublinbikes celebrates its 5th birthday today. Coca-Cola Ireland put a reflector belt and saddle cover in the basket of each bike this morning to mark the occasion. The famous public hire bike scheme is provided by JCDecaux on behalf of Dublin City Council and has revolutionised cycling and public transport in Dublin since its launch just 5 years ago. Since the launch of the scheme, there have been almost 8 million bike journeys on the streets of Dublin. Members have taken over 2.5 million journeys in the last year alone.

And just when you thought it couldn’t get any sexier: 

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