It’s quite simply a marketing ploy by the Examiner, and it’s working. I wonder will it backfire. It’s a scandalous attempt to piggy-back on the reputation of Limerick..quite simply it’s a dumb advert. This only works if you get annoyed. The more you talk about it the more this ad becomes successful.
Tom Felle, the head of journalism at the University of Limerick, speaking on radio in Limerick yesterday about this. Everything he said makes me sad.